"Psychological Tricks to Marketing and Selling" teaches you how department stores, advertising firms and sales agencies throughout the U.S. use techniques such as 'making-down' prices on items or services to trick customers into thinking they are getting "value" for their money. The idea is to create something that has high perceived value but costs little or nothing to produce. If the customer THINKS he or she has a 'good deal' - then he or she will tell their friends and market your products freely.
Stephen Bucaro in the article "Psychological Tricks to Selling" reveals six powerful secrets or tricks that you can use to increase your advertising and marketing effectiveness..
- Psychological Selling Trick Number 1: Reciprocity - you give someone something of value for free.
- Psychological Selling Trick Number 2: Scarcity - only a limited amount of the item is available.
- Psychological Selling Trick Number 3: Commitment - involves getting the customer to take a tiny step towards purchasing your product, such as requesting free information.
- Psychological Selling Trick Number 4: Consensus - involves getting the customer to believe that everybody is waiting in line to purchase your product.
- Psychological Selling Trick Number 5: Authority - getting the customer to believe that someone famous or knowledgeable is using your product.
- Psychological Selling Trick Number 6: Greed - taking advantage of peoples beliefs that there is a secret or short cut to wealth.
